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Our Edsel dealership is open today.
We're ready for business in a great big way.
We're as happy as we can be,
It's a golden opportunity.
It happens once in a lifetime,
Only once in a lifetime.
It never happens again.
You get your chance of a lifetime,
Only once in a lifetime.
And to pass it up or miss it-
Would be downright illicit!
Just imagine the opportunity for a dream come true.
To be able to say, "Mister, this is really new!"
This happens once in a lifetime,
Only once in a lifetime.
That's all the fates will allow
And that one once in a lifetime is now!
I can't help singing, singing as loud as I can.
I've never been so talked about,
So gathered round and pointed out-
An Edsel dealer is a "Man of the Hour" man.
I can't help beaming, bright as the sun in the sky.
My most impossible dream came true,
I'm the first to sell something really new-
An Edsel salesman is a "Christopher Columbus" guy.
The life of a wife of an Edsel dealer
Is a very exciting life.
Overnight and suddenly, everyone stops to talk to me.
A neighborhood celebrity is an Edsel dealer's wife.
Everyone wants the Edsel story from A to Z,
And they're sure to get it from me.
What dealer's wife could afford to miss
An opportunity like this?
It happens once in a lifetime,
Only once in a lifetime.
It never happens again.
You get your chance of a lifetime,
Only once in a lifetime.
And to pass it up or miss it-
would be downright illicit!
Just imagine the opportunity for a dream come true.
To be able to say, "Mister, this is really new!"
This happens once in a lifetime,
Only once in a lifetime.
That's all the fates will allow
And that one once in a lifetime is now!
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