There were 5 reels in all, one each for Ranger, Pacer, Corsair, Citation, and Station Wagons. Each reel held seven images that, when viewed through the View-Master viewer, gave the impression of 3-D in beautiful Kodachrome colors.
These reels were just like the ones you looked at as a kid, but instead of Bugs Bunny or Popeye, there were Edsels parked in all types of settings, some interior photos, and even a photo of the engines on a stand.
Below you can see these images, although only in 2-D, but you can get an idea of what a potential Edsel customer might have been viewing as the salesman gave his highly-practiced sales pitch.
Thanks to Matt Osborne for these scanned images!